First Impressions build your Personal Brand

Everyone talks about first impressions like its the only "good one" that you need to make. Sorry folks but your first impression is just the start of your personal brand.

Make every impression, first and otherwise, count towards building a strong personal brand.

Here a couple of tips for getting started.

Step One: Decide your brand. Just like you would think about what it takes to make a good first impression, think the same way for your brand. The only real difference is that a personal brand needs to be more "personable" so be sure to sprinkle your personality into you makings of your brand.

Step Two: Look for what makes you unique. Brands are powerful because they are associated with something that only you can offer. Use your brand to focus on conveying a feeling, an attitude, the essence of what you have to offer.

Step Three: Be consistent in delivering whatever message you choose. If you want brand buzz then everyone you meet needs to arrive at the same conclusion about your personal brand.

It sounds simple but its not exactly a no brainer because building a brand takes time and even longer if you forget that your first impression helps create your lasting impression and eventually, your personal brand.

So you wanna be a Top Man on google?

Check out Jim Cobb from Google Me Talk Radio, this week he shared tips on how to be Top Man on google by building your personal brand online.

Being a top man on google takes some work and know how. This week on Tailored Edges I interviewed Jim Cobb, the "google man". Jim gave listeners expert advice on how to build your personal brand on google. Not only did he tell us what to include on our personal websites, he told listeners how to improve and influence your google ranking so that you, my dear fellows, can all be top men!

Here are a couple of his top tips for branding yourself on google:

1) Be the master of your domain, own you own site and make sure it has your name in it and not just your product of company name.

2) Share information about yourself, your hobbies, values, personal interest and give people an opportunity to get to know you.

3) Subscribe to services that get good google ranking. Jim list them during the broadcast.


Check on the entire broadcast at http://www.blogtalkradio.com/tailorededges for Jim Cobb's top tip for branding you and your business on google.

New Year, Best You

It's the New Year and everybody is talking about New Year, New You. Personally, I don't like the saying. I like me so why should I change cause its the new year. Instead I like to remember "why" I like me and continue the journey towards my own personal best.

So instead of thinking that you need a "new you" perhaps now is a good time to just get back in touch with your "best you" and present that in 2009.


I do admit an unfair advantage. In my clients closets, I see how people think (or thought) about themselves based on what's in their closet. And quite frankly, most of my clients are so much more interesting than their wardrobes. They don't need a "new you" the problem is they forgot how interesting they are.

If you really want to make a New Year's resolution, how about just being your "best you?"

You can jumpstart 2009 by joining me on www.blogtalkradio.com/tailorededges every Monday for advice and strategies to discovering, living and dressing your personal best.